The Sweetheart City Valentine season is bursting with LOVE this year!
There's our yearly festivities including the Valentine Re-Mailing Program, the Sweetheart Festival, exclusive offerings such as Valentine-themed wine, beer, candy, cupcake, and coffee, the Loveland Sweetheart Classic 4-mile race, Valentine's Market, and the Valentine Group Wedding and renewal vows. You can read the love notes up and down the streets of Loveland. This year there are 2 new elements to the festivities and local goods. The Valentine's Day Sweetheart Ball and the 2026 Valentine Candle by 11 year old, Kinzie Sargent is selling candles for a cause. Mark your calendar, you wont want to miss any of these events!
Let's begin with the foundation of the Sweetheart City -
The Valentine Re-mailing Program.
It was initiated back in the 1940's by the Loveland Stamp Club and has had notables such as Guy Lombardo be honorary Mayor for A day who lovingly highlighted the program and wrote a song for the occasion "There's a Lovely Lake In Loveland". Our local Loveland Sweethearts Forrest S. Knox and Mable managed the program for the rest of their lives.
Loveland’s Valentine Re-Mailing Program
The 2026 official Loveland Valentine card, collector’s stamp (also known as a cachet) and postmark have been announced. The collector’s stamp and postmark will be stamped on every piece of mail that comes through the program. Loveland receives around 100,000 Valentines annually from all 50 states and 110 countries across the world through its Valentine Re-mailing Program, the largest program of its kind. Sponsors and volunteers handstamp the collector’s stamp and postmark onto each individual Valentine that comes through the city’s post office.
2026 Collector’s Envelope Artwork,
Remailing Program Deadlines Announced
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The 2026 cachet artwork and verse, designed by Corry McDowell:
“In the Sweetheart City
Joy takes Flight,
80 years of Love
Shining Bright.”
Loveland, Colorado 2026
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To get this special 2026 collector’s envelope artwork and postmark:
- Package pre-addressed, pre-stamped Valentines in a larger First-Class envelope.
- Send the envelope to Postmaster - Attention Valentines, 446 E. 29th St., Loveland, CO 80538-9998.
- Once received, Valentines will be removed from the larger envelope and hand-stamped before being re-mailed to intended recipients.
The Premier Valentine Sponsor is Elevations Credit Union.
The official Valentine drop location sponsors include South State Bank, Bank of Colorado, and 477 Distilling.
Drop off self-addressed, stamped Valentine envelopes the locations below.
The Post Office will be accepting Valentines to be dropped off in the special Valentine mailboxes through February 12, 2026.
- The Loveland Post Office
601 Cleveland Ave Loveland, CO 80537 - Loveland Chamber/Visitor Center
5400 Stone Creek Circle Suite 200
Chamber Monday-Friday: 10:00 am – 3:00 pm
Visitors Center Monday-Saturday 9am-5pm - Elevations Credit Union
970 E Eisenhower Blvd
Monday-Friday 8:30 am – 5:30 pm and Saturday: 9:00 am -12:00pm - SouthState Bank
935 N. Cleveland Ave.
Monday-Friday 9am-5pm - The HUB Cafe by Fresh Plate
6402 Union Creek Drive
Tuesday-Saturday: 9:00 am-5:00 pm and Sunday: 1:00 pm-5:00 pm - Barnyard Vet & Pet Supply
806 14th St SW
Monday-Friday 9:00 am – 5:00 pm and Saturday 9:00 am-1:00 pm - SCHEELS
4755 Ronald Reagan Blvd. Johnstown, CO 80534
Monday-Friday 9:30 AM – 9:00 PM
Saturday: 9:00 AM – 9:00 PM and Sunday: 10:00 AM – 6:00 PM
Important Valentine mailing Deadline Dates:
- February 2, 2026 | International Mail deadline
- February 4, 2026 | Continental U.S deadline
- February 9, 2026 | Colorado deadline (within the state)
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2026 Collectible Valentine Card
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The 2026 celebrates 80 years and with this there's a special surprise! 2 Collectable Valentine's Day cards to chose from! One from last year's The 2026 Valentine card and verse were designed by Tiffany Villavicencio and a second one designed by Jeff Niedens.
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Valentine cards can be purchased online at Loveland.org for $13 (which includes the card, printing, processing and postage). All cards purchased through Loveland.org will automatically go through the re-mailing program.
2026 collectible cards may also be purchased in person at the following locations:
- B Sweet Cupcakes
- Olive And Herb
- Columbine Drug
- Club Loveland
- Barnyard Vet & Pet Supply
- Loveland Museum & Gallery
- Loveland Good Sam
- SouthState Bank
- Rowes Flowers
- Walmart (65th St.)
- Walmart (Denver Ave.)
- Adams Bank & Trust
- Safeway (Taft / Eisenhower)
- Safeway (Wilson / Eisenhower)
- Visitor Center
- Berthoud Drug
- Cobblestone Corner
Valentine Season Events & Experiences
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Look up! Over 400 hearts with love notes will soon be lining the streets of Loveland. The extremely visual display of love in the Sweetheart City are the signature large Valentine hearts providing by Loveland’s Thompson Valley Rotary Club. Hearts are listed online for sale in December and sell out within hours!
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The Loveland Sweetheart Festival
Feb. 14, 2026
Get ready for the Sweetheart Festival 2026 in downtown Loveland—an unforgettable celebration marking the 80th annual tradition for couples, families, and friends alike! Join us on Saturday, February 14, from 10:00 AM to 8:00 PM, as downtown Loveland transforms into a lively venue crawl filled with sweets, entertainment, and festive fun. Enjoy live performances and music, comedy show, haunted manor, explore the Loveland Flea Market with more than 40 unique vendors, and indulge in beer, wine, specialty-crafted cocktails from 477 Distilling, decadent sweet treat haven, and our incredible food trucks.
Be sure to visit 3rd Street in Foundry Plaza for captivating ice sculpting, fire performances by Torch Mouth, a community mural experience, and a special QR code that unlocks exclusive promotions from downtown businesses. Plus, stop by at least 5 of the 10 venue crawl locations to receive a love lock from the Visitor Center and lock your love this Valentine’s Day. Don’t miss this beloved annual tradition—come celebrate the magic of the Sweetheart Festival 2026!
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Valentine Group Wedding& Vow Renewal Ceremony
Feb. 14, 2026
Loveland's tenth annual celebration of commitment to love returns, promising an even more enhanced experience for 2026. For those seeking a unique and distinctive wedding affair and an unforgettable venue, the group wedding is the ticket. This year the wedding and vow renewal ceremony takes place at the newly renovated, historic Pulliam Building in downtown Loveland. The ceremony encompasses music chosen by guests, a personalized ceremony, commemorative photos, gift bags, special wedding cupcakes, a symbolic love lock for Loveland's iconic LOVE or HEART sculptures, and a chance to win a huge gift basket and prizes.
Nearly 500 people have said “I DO” at the Group Wedding, and couples from 9 states have traveled to Loveland to share their vows in the Sweetheart City.
Cost is $160 per couple and registration is limited. Loveland’s Valentine’s Day Group Wedding is hosted by BIG DEAL Company, sponsored by the Loveland Chamber and in partnership with Visit Loveland.
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Feb. 14, 2026
The Loveland Sweetheart Classic, presented by Redemption Church, is the perfect way to celebrate Valentine’s Day—whether you’re racing solo or running hand-in-hand with your favorite sweetheart. One of the things that makes this race so special is the option to compete as an individual or as a couple.
Runners and walkers from across Colorado and beyond flock to the Sweetheart City for Northern Colorado’s premier Valentine’s weekend race. The 2026 course will be brand new due to construction on 4th Street. Check the website for updates.
And keep an eye out for Romeo—the heart-shaped runner—who’s sprinting to the finish with a love letter in hand. He’s found true love in the Sweetheart City, and his Valentine’s Day delivery is officially underway.
Race date: Saturday, February 14, 2026
Time: 9:30 AM 10:30 AM
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Feb. 7, 2026
The Hub at Kinston
This Valentine’s season, skip the prix-fixe and come date creatively. Enjoy high-energy dueling pianos, browse a love-themed local vendor market, and dive into a mix of mini-dates—from sweet treats to silly moments to sentimental keepsakes. Bring your partner, your people, or just yourself—everyone’s invited to fall in love with the experience.
Sip & shop thru our Valentine’s Market open 10am-5pm
Enjoy cookie decorating and Valentine making onsite from 11am-4pm
Sing along to our dueling piano’s from 5pm-8pm
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Feb. 14, 2026
Step back in time at the Loveland Sweetheart Ball on Saturday, February 14, 2026, from 7:00–11:00 p.m., at the historic Pulliam Building in downtown Loveland. Guests are invited to dress in their finest vintage attire and experience an evening inspired by the 1940s golden age of romance, featuring a 15-piece big band, a jazz lounge with live entertainment, period re-enactors, and more. Once the heart of Loveland’s community gatherings, the Pulliam Building comes alive again—glowing with music, movement, and memory—as attendees revel in its vintage architectural charm and dance the night away. Make it your annual sweetheart tradition and join the community for an unforgettable night of ballroom glamour.
Heartfelt Indulgences
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Sweet Heart Winery will be featuring their Amador County AVA Barbera 2023.
Experience premium quality Amador (Sierra mountains) Barbera, grown at 1750 ft elevation. Elegantly handcrafted with careful hand sorting, manual punch downs, gentle bladder press, aged with French oak. Taste notes of black cherry, vanilla and nutmeg. A fruit forward, light-medium bodied, bright but integrated acid typical for varietal, tannins balanced with acid profile, full finish that will delight your palate.
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2026 Loveland Valentine Coffee
The Loveland Chamber of Commerce has partnered with Top of the Lake Coffee to produce the 2026 official Loveland Valentine coffee. Crafted to celebrate connection, this medium roast Central American blend is all about balance and warmth. Smooth-bodied with a clean, lingering finish, it’s comforting yet vibrant, perfect for slow mornings, cozy afternoons, and moments meant to be savored together. A cup made for sharing, or for treating yourself with a little extra love.
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Founded in 2010, Grimm Brothers Brewhouse is Loveland’s oldest Brewery. Once upon a time Grimm Brothers, in collaboration with the Loveland Chamber of Commerce and Visit Loveland, brewed a beer for the Sweetheart City. It was said that beer, known as The Bleeding Heart, held mystic powers. When consumed on a full moon, The Bleeding Heart was said to show you your heart’s true desire.
Grimm Brothers Brewhouse is honored and excited to be brewing the 15th version of The Bleeding Heart, Official Valentines Beer of the Sweetheart City. The 2026 version will again be based on Master Thief, our German Porter, with the additional flavors to be revealed at the Loveland Valentine Press Conference on January 6th. It will be available in 16 oz. cans and in kegs starting in mid-January.
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The official Sweetheart City Valentine cupcakes is brought to you by downtown Loveland baker, B Sweet Cupcakes. The featured cupcake of love for 2026 is "Sweetheart Cherry Chocolate Chip."
A Cherry Cupcake with Dark Chocolate Chips topped with Cherry Cream Cheese frosting, dark chocolate drizzle and a dark chocolate heart!
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11 year old, Kinzie Sargent is selling candles for a cause. Kinzie leads with kindness and generosity. With a heart for helping others and a passion for spreading light, she is proud to announce her continued partnership with the Loveland Chamber and Loveland Visitor’s Center. This year’s candle is Sweetheart Spruce! A 6oz 100% hand poured soy candle with a clean scent spruce.
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2026 Miss Loveland Valentine
Born and raised in Loveland, Colorado, and currently a Senior at Loveland High School, Ellory Anne is the President of National Honor Society, a Partner in Special Olympics Unified Sports, Member of the Leadership Team and Multi-Event Athlete for Track and Field, Girls Varsity Swimmer, Student Council Member, and Congressional Award Silver Medalist. She has a GPA of 4.2 and is fluent in German. She also plays the French horn in Loveland High's Wind Symphony as well as played the mellophone for the Crimson Regiment. She has served over 425 hours of voluntary public service in our community. Her hobbies include running, equestrian sports, culinary pursuits, and linguistics.
